About
Indigo Edge is an insight and strategy consultancy founded by Amy Sweeting.
For over twenty years, Amy has delivered research and brand projects to clients like Unilever, Diageo and NatWest.
Her vision for Indigo Edge is simple: to do work that matters, for brands with heart - whether large or small.
Qualitative insight and brand strategy are at the core of the Indigo Edge offer. But a trusted network of partners means we can scale and bring in complementary expertise, from cultural insight to quantitative research.
Everything we do is driven by curiosity and grounded in wisdom, with outputs designed to be applied in the real world – not left on the page.
Why choose Indigo Edge?
Flexible and lean
Every £ goes towards project outcomes
Tailored teams
Experts hand-picked for the job
True partnership
Work with the people you meet
Meet Amy
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Starting my career at Big Green Door in 2005, I moved to Added Value (now Kantar Consulting) before going independent in 2014. I have since partnered with agencies like The Forge, Space Doctors and Passionbrand.
I’ve worked across many categories including FMCG, financial services, media and healthcare, on some of the biggest brands around as well as lesser-known businesses. Whatever the challenge, there is always something to get fascinated about.
Outside of work, I’m a fan of good food, big skies and whole-heartedness. Based in Farnham, Surrey, I’m within easy reach of London and its airports.
“Diligent, adaptable and highly skilled”
What’s in
a name?
Indigo
Edge
Sharpness
Frontier
Forward motion
Intuition
Perception
Depth
We specialise in
Brand strategy
Building your brand’s clarity, relevance and distinctiveness, to cut through and connect.
Qualitative research
Uncovering what drives your audience, to shape brands that truly resonate.