What we do
Training
How to run your own customer interviews
A step-by-step playbook
Designed for hands-on marketers, this practical guide shows you how to confidently plan, run and analyse your own customer interviews to surface insights that can guide business decisions.
Each chapter contains clear guidelines coupled with practical tools you can start using immediately.
Available as a standalone digital download, or with personalised one-to-one support.
A comprehensive guide, it will take you through every step of the process, including:
Study design
Setting objectives and deciding who to speak to
Preparation
Drafting a discussion guide and writing great questions
Moderation
Guiding the conversation and listening for what matters
Analysis
Making sense of what you hear to find the answers you need
Digital
download
Clear guidelines on what to do at every step, from study design to analysis
Practical tools to start using immediately
Download once, keep forever
Digital download
+ mentoring
Clear guidelines on what to do at every step, from study design to analysis
Practical tools to start using immediately
Download once, keep forever
An hour’s call to clarify your research objective and approach, setting you up for success
Review of your draft discussion guide, with recommendations for optimising
Feedback on the first interview you run, to improve your moderation technique
An hour’s call to reflect and capture lessons for future projects
We also offer
Brand strategy
Building your brand’s clarity, relevance and distinctiveness, to cut through and connect.
Qualitative research
Uncovering what drives your audience, to shape brands that truly resonate.