What we do

Brand strategy

Building your brand’s clarity, relevance and distinctiveness, to cut through and connect.

For example…

  • To crystallise what your brand means and stands for

  • To drive consistency across brand touchpoints

  • To position a new product or service

  • To respond to category disruption

  • To align on a shared vision and strategy

Some of the
things we do…

  • Brand audits

  • Competitor analysis

  • Category scoping

  • Brand positioning

  • Proposition development

  • Workshops

  • Strategic resight

  • Thought pieces

Latest thinking

Featured
Buying growth in FMCG
BRAND
Buying growth in FMCG
BRAND

Is Purdey & Figg primed for acquisition?

BRAND
Read the room!
BRAND
Read the room!
BRAND

Why brands must tune in to culture

BRAND

Why choose Indigo Edge?

Flexible and lean

Every £ goes towards project outcomes

Tailored teams

Experts hand-picked for the job

True partnership

Work with the people you meet

Don’t take our word for it

“Worked through complex data to define a strong narrative”

GET IN TOUCH

We also offer qualitative research consultancy and training

QUALITATIVE RESEARCH
TRAINING