Legal

Privacy Policy

Last updated: March 2026

Indigo Edge is a consumer insight and brand strategy consultancy. We work with businesses to help them understand their audience and build stronger brands. We also provide training in qualitative research, via consultancy and via downloadable guides which are available to purchase on our website.

This website is operated by Indigo Edge Ltd, a trading name of Sweeting Consulting Ltd. Our registered office address is 17 Longley Road, Farnham, Surrey, GU9 8LZ, UK.

Your privacy is important to us and we take great care in protecting any information you provide while visiting our website (www.indigo-edge.com). This policy explains how we collect, use, share and protect your personal information. By using this website you consent to our use of your personal information under this Policy. We reserve the right, at our discretion, to modify our privacy practices and update and amend this Policy at any time. If we make any changes, we will update the Policy on this website.

What Personal Data We Collect

We may collect and process the following personal data:

A. Information You Provide Directly

  • Name

  • Email address

  • Billing address

  • Payment details (processed securely via third-party payment providers)

  • Any information you submit via contact forms

B. Automatically Collected Information

When you visit our Website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

We use Google Analytics to collect anonymised usage data, subject to your consent.

How We Use Your Data

We process your personal data to:

  • Provide access to purchased digital products

  • Process payments securely

  • Respond to enquiries

  • Improve our Website and services

  • Comply with legal obligations

If you opt in to marketing emails, we may use your email address to send updates or promotional content. You can unsubscribe at any time.

Legal Bases for Processing (UK/EU GDPR)

We rely on the following legal bases:

  • Contract – to provide digital products you purchase

  • Legal obligation – for accounting and tax compliance

  • Legitimate interests – to improve our Website and services

  • Consent – for marketing emails and analytics cookies

Payments

Payments are processed securely through Squarespace’s integrated payment providers. We do not store full payment card details.

Payment providers act as independent data controllers for transaction processing.

Data Retention

We retain personal data only as long as necessary for:

  • Fulfilling purchases

  • Legal and tax obligations

  • Business record-keeping

Marketing data is retained until you withdraw consent.

Your Rights (UK & EU Visitors)

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Lodge a complaint with your supervisory authority

To exercise your rights, contact us at amy@indigo-edge.com.

International Transfers

Some service providers (such as Google) may process data outside the UK/EU. Where this occurs, we ensure appropriate safeguards are in place.

Security

We use appropriate technical and organisational measures to protect your personal data. However, no method of transmission over the internet is completely secure.

Third party links

Our website may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

If you have any queries concerning this policy, please contact us at:

17 Longley Road, Farnham, Surrey, GU9 8LZ, UK or amy@indigo-edge.com.