What we do

Qualitative research

Uncovering what drives your audience, to shape brands that truly resonate.

For example…

  • To understand how to resonate with a specific audience

  • To find out how people feel about your brand

  • To unlock category barriers

  • To optimise the customer journey

  • To understand a new market or evolving needs

  • To keep pace with changing culture

  • To explore a new positioning, pack or comms idea

Some of the
things we do…

  • Focus groups

  • Depth interviews

  • Ethnography

  • Co-creation

  • Digital communities

  • Customer connects

  • Cultural safaris

  • Consumers

  • Experts

  • Employees

Latest thinking

Featured
The kids are alright
CULTURE
The kids are alright
CULTURE

What a theatre trip taught me about Gen Alpha

CULTURE
Why embodiment matters
CONSUMER
Why embodiment matters
CONSUMER

The power of human-led research 

CONSUMER
Customer research, for free
CONSUMER
Customer research, for free
CONSUMER

Staying connected when budgets are tight

CONSUMER
Deep heat, deep need
CULTURE
Deep heat, deep need
CULTURE

Why sauna culture is surging, and what it means for brands

CULTURE

Why choose Indigo Edge?

Flexible and lean

Every £ goes towards project outcomes

Tailored teams

Experts hand-picked for the job

True partnership

Work with the people you meet

Don’t take our word for it

“This was up there with the best work I’ve seen”

GET IN TOUCH

We also deliver brand strategy and offer training in qualitative research

BRAND STRATEGY
TRAINING