Consumer research and brand strategy, for insight and impact

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What we do

Brand
strategy

Building your brand’s clarity, relevance and distinctiveness, to cut through and connect.

Qualitative
research

Uncovering what drives your audience, to shape brands that truly resonate.

Training

Equipping founders and marketers with the tools to confidently run their own research.

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Why choose Indigo Edge?

Flexible and lean

Every £ goes towards project outcomes

Tailored teams

Experts hand-picked for the job

True partnership

Work with the people you meet

Latest thinking

Featured
Buying growth in FMCG
BRAND
Buying growth in FMCG
BRAND

Is Purdey & Figg primed for acquisition?

BRAND
Read the room!
BRAND
Read the room!
BRAND

Why brands must tune in to culture

BRAND
The kids are alright
CULTURE
The kids are alright
CULTURE

What a theatre trip taught me about Gen Alpha

CULTURE
Why embodiment matters
CONSUMER
Why embodiment matters
CONSUMER

The power of human-led research 

CONSUMER

Indigo Edge is an insight and strategy consultancy founded by Amy Sweeting. We harness deep human understanding to help brands flourish.

“A complete joy to work with!”

To find out more about what we do and how we could help

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